Research In Motion
Berlin is hotter than evarr!!11 and we're about to turn up the heat even moarR. 🔥
(Can you feel it?)
Yes you can, if you appear to be that Berlin-typical one lone user researcher at inhouse product development. As far as our own research turned up, at other times, it seems like designers are undertaking user research. As we just don’t have enough resources… (?)
Regardless if you’ve felt alone, or want to dive deeper into the domain of user research, come and join our next event for an evening with seasoned user researchers Tamara Lopez Breit and Lindsey Wallace. Our speakers expect folks that are active in the field for some years. (Gulp. Just starting to dive into the topic? OK can you feel the heat now? 👀)
Expert or Novice: Get out of your building and join us!
If you aren’t able to make it at 7pm, please join us as usual, for some post event drinks and mingling at Maximilians Beer Garden, Friedrichstraße 185-190, 10117 Berlin, just down the street – here's a map.
Looking forward seeing you with your summer vibes on!
Establishing the UX research practice in a digital product companyTamara Lopez Breit, Sr. UX Researcher at GetYourGuide
Having an impact on the product and breaking down organizational walls isn't a quick job. We'll discuss the evolution of user research within a company, and why becoming user-centric starts from inside. Tamara has been working at GetYourGuide for just over a year. She will share insights into her role, lessons learned and the constant drive within the company to put a human face on the people who use their products. She will talk about research artifacts and how to collect quality data, as well as the benefits of communication to provide value to different internal audiences. According to the UX maturity level of your company, different changes and levels of expertise are required (that’s why this can last for years.) Addressing company culture is fundamental to success.
Getting away from success to get more out of user researchLindsey Wallace, Experience Researcher at Adobe
Using prototypes for research offers rich possibilities to learn about the ways users think, understand tools, and approach problems. However, we often focus too narrowly on user success with our proposed solutions and getting the user through the session with tools like detailed task lists. This costs us opportunities to observe users struggle and learn how they solve problems, as well as the chance to understand whether we're solving the right problem for them. The Adobe Design Research and Strategy team has ditched task lists during prototype sessions in favor of less directional approaches that allow space for frustration and failure. This talk will discuss Adobe's approach and techniques for transforming prototype sessions from validation exercises to opportunities for deep learning about your users and how they think.