While the end is always near for some people out there, everything has an end. Designing precisely timed onboarding experiences and retaining our users we all do. But we tend to forget about designing off-boarding experiences.
It is time to learn to say goodbye to our users without injuring future relationships or neglecting our relationships up to date. Closure experiences can help improve the wider consumer experience, improve long term brand reputation, and importantly help consumers reflect about their consumption habits.
At this combined presentation and workshop we will have a jam packed evening led by our expert speaker Joe Macleod, with everything from the history of product termination experiences, current trends and insights, case studies and the time to develop our own closure experience. Afterwards there is as usual, room for discussion, questions and opinions as well as the IxDA Berlin regulars - open mic rounds and job announcements.
If you aren’t able to make it at 7pm, please join us as usual, for some post event drinks and mingling at Bar 3, Weydingerstraße 20, 10178 Berlin, just across the street – here's a map.
We’ll be back!
Jay, Kathryn, Audrey and Thomas
Closure Experiences (Interactive Workshop)Joe Macleod, Consultant
At a time when it seems everyone is starting up a new business, getting new users to start a new account, buying new hardware to achieve access to new services, Joe will tell you why we need to start considering endings.
There is compelling evidence to suggest that we have lost a vocabulary around how to end our consumer relationships. What is common amongst some of society’s biggest problems is trying to stop what we have started. End what we have begun. It isn’t enough to be a new starter in this world that is aching under problems that we have created, it will be important to end things appropriately, without negative consequences.
In this session Joe will share the background and long history of endings. He will show how these have impacted our consumer experiences, and how, in some cases, this has critically impacted the consumer behaviour. Together, we will look at models and techniques, and spend some time developing and designing closure experiences in workshops.
About our speakers
Joe MacleodJoe Macleod has been working on the issue of Closure Experiences for 15 years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and - soon - a book.
His 20-year professional career has been based across the leading web, telecoms and carrier companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built it into a globally recognised team, working with the world’s favourite brands on the most pioneering of products. In 2013 he founded the IncludeDesign campaign; this brought the UK’s leading designers together to champion creative education.